Recently, I’ve seen a few similar questions asked, “Can I outsource this task? Should I do this task myself? Can I hire someone to do this task for me?”

In many cases, the answer is yes. Yes, you can outsource the task. You can also do the job yourself or hire someone to do it for you. That said, it’s all about knowing yourself and your needs at any given time.

I wanted to talk further about this decision and how you can best make it. In truth, the choice you make won’t be the same as someone else in your exact situation. It will all depend on what you think is best and what you see and the ups and downs to each path you could take.

What is the task?

The first thing you need to look at is the task itself. Ask yourself what you are worried about and why you are thinking about getting someone else to do it in the first place. An example of this is social media.

Often, a business owner will run their social media for quite some time before hiring either an intern or a company to do it for them. Hiring or outsourcing, in this case, can be for many reasons. The business owner might feel that they are too busy to post or that they aren’t doing as good of a job as someone who is more specialized.

Also, this could be the first time they have the money to do so. Perhaps the business owner always planned on outsourcing their social media but has just never had the opportunity.

Here’s a quick guide of questions to ask to get started:

  • What do I want to hire someone to do? (run social media, respond to emails, update the website, manage the front desk, etc.)
  • What are the exact tasks the person I hire would do? (post to three social media channels, reply to emails, keep the stock updated on the website, etc.)
  • What would the goals of this new position be? (Growth, task management, sales, etc.)
  • How much money can I allocate to this position? (Can I afford a service, an intern, or a full-time person?)

How do I decide what type of person to hire?

After you’ve thought long and hard about the previous questions, you might already be able to answer this question. You also need to think about what each option can provide. As mentioned, you could hire a company, an intern, a contract worker, a freelance worker, a part-time employee, or a full-time employee. Each of these will have different costs and opportunities.

Full Company

When you look at hiring a whole company to do these tasks, you will usually pay the most out of any other option. In return, you should expect higher quality service, faster response times, better results, and almost exactly what you need.

Freelancer & Contract Worker

If you hire either a contract worker or a freelancer, you will usually fall on the other end of the spectrum. Though the costs might still be higher than you’d expect, you’ll often have the lowest overall price compared to the alternatives. With a freelancer or contract worker, you can find someone that understands your industry and has the experience to back it up.

They should be able to give you exactly what you are looking for or let you know why what you want isn’t possible. Unlike a real business, freelancers might be more one on one and understanding. Often a freelancer works alone, so you know they are the only ones doing your work, guaranteeing quality.


Interns, part-time employees, and full-time employees will place you into the middle of the road as far as cost is concerned. You may have to pay less per hour; however, you will also have to think about office space, 401K, healthcare, bonuses, days off, and more. By the end, you might be paying more for someone who knows less. Hiring someone can be a plus if you are looking for them to do multiple tasks. Also, if you need them to be in the building with you, then hiring might be better than the other options.

Final Thoughts

Hiring someone to do a task is no simple matter. That’s why there are companies that will do that for you! Another option, having a consultation. For example, if you are thinking about hiring someone to do your social media work, why not have a discussion to see if it’s worth even looking for someone?

If you don’t know where to look, Helianthus Advising offers to talk with any new client for two hours for free. Helianthus Advising has a goal of making sure that anyone that comes understands what the best and most cost-effective options would be for them. If I don’t think you need to hire someone, I am not afraid to tell you and explain why.

If I think you would be better off learning the skill, I’ll offer to teach you. Otherwise, I will provide my services or help you find the person best suited to the job. Growing your business is already hard. It shouldn’t be made harder by the confusion that comes from not knowing where to go next.