Helianthus Advising is a content creator that specializes in the creation of content for non-profit and sustainable themed businesses. Due to this, we have a unique understanding of what’s called organic marketing. In simple terms, organic marketing is the ability to get your customers to come to you naturally and over time. This is opposed to paying for them to come to you. Take for example a Facebook post. If you create a post and five people share it, you might get 500 views. If three of them click to your site and one messages you, that’s one organically found customer. On the other hand, if you pay to boost that post and get 20 new leads, those are not organic leads.
The main benefit of organic marketing is its ability to be cost-effective. If you have a mixture of evergreen and current content, then you will have the ability to draw in new leads. Compared to non-organic marketing, you’ll be able to do this with less time, and no money spent on boosting pages or posts. As you might imagine, this is great for non-profits as well as small businesses. However, there is one downside. It’s a slow game. If you remember the saying fable about the tortoise and the hare, then you are in the right frame of mind to understand why people both love and hate organic marketing
What Does Organic Mean in Advertising?
In the world of advertising, you want things to get done fast. If you create an ad, a post, or a blog, then you expect it to obtain new likes and reach new people fast and with vigor. If it doesn’t, you might feel like it was a waste of money. Organic comes into this as the slow game that you have to work with not speed up. While it will build to be more potent than paid marketing, it won’t start that way. First, you have to create a foundation. Next, you have to keep building and updating to make sure that it’s all good to go. Organic might mean less money spent as well as less work in the long run, but it requires a good deal of work and review in the beginning. If you’ve ever thought about creating an optimized blog for your business, then you are already on your way to an organic marketing strategy. Using organic marketing in your advertising can take the form of social media posts and blogs to name two.
What Does Organic Mean in Social Media?
When it comes to social media, organic marketing means unpaid. For example, when you have a business page, you create posts on it. These posts are to engage the reader and capture a new audience. However, you have the option to boost a post. If you choose to promote a post, it will result in many more people seeing the creation in a short amount of time. Boosting requires money and results in artificial views and likes. Thus, non-organic marketing. On the other hand, when you create a post and don’t promote it, any resulting likes, shares, or comments are organic and the direct result of only your work.
Organic marketing needs to be thought of like a puzzle. It’s more than writing a post on social media and hoping for the best. When you create social media content, you have to think about voice, tone, language, goal, grammar, graphics, emojis, and more. If you don’t think about all of these things, what you end up with will be more like a game of dice rather than a marketing strategy. Thus, organic marketing on social media uses these tools and ideas to create thoughtful, engaging, viral, and effective posts that will retain old clients and attract new ones.
Organic marketing will result in organic reach while paid marketing results in artificial reach. While both have their uses, it’s important to know that organic marketing will result in far less money spent along with a longer lifetime of the marketing efforts. For example, if you pay for an add on Google, it’s there as long as you pay what they want. However, if you use SEO to improve the ranking of your site, it stays there for longer and zero ad dollars spent. That’s not to say that organic marketing is free.
Just as with any type of marketing, you will have to spend money. However, the money you put in organic marketing will last for longer. If you put a lot of money into your site and blogs, you can get years out of the money rather than just a few months had you spent it on ad campaigns. When you create a marketing plan, you should have both paid and organic included in your efforts. While organic takes longer and lasts longer, paid will result in more leads faster. Together, they can help you bring in clients from all avenues with the highest efficiency. Keep in mind that your exact organic to paid ratio will depend on your budget and industry.
If you need help with looking into your marketing efforts, we’d love to help. I’m always available for a free consultation and love to help small businesses grow. While Helianthus Advising specializes in non-profits and sustainable businesses, we’ve worked with everyone from big oil technology to mom and pop shops in small towns.