If social media wasn’t a necessity before 2020, it certainly is now. With our current national and global situation, businesses have been stuck to only being able to communicate with their respective audiences online. Those who were lacking in social presence, relying on in-store contact with their customers have been majorly hurt and impacted by this sudden shift in the marketing industry. Now is the perfect time to optimize your brand awareness and reconnect with your audience through social media. We’ve researched and gathered some of the top social media marketing experts that can help direct you towards the right path.

Why Is Social Media Marketing Important?

With more than three billion people using social media around the world every month, it’s certainly no passing phase. Social media platforms provide you with alternate avenues to connect with your audience and increase your brand awareness, all while driving leads to your website to boost sales and customer retention. Keep reading to see how these social media experts achieved it.

Top 10 Social Media Experts

Michael Stelzer

Michael Stelzer is probably a name you already know if you’re familiar with the marketing industry. Along with being the author of books Launch: How to Quickly Propel Your Business Beyond the Competition and Writing White Papers: How to Capture Readers and Keep Them Engaged”, Michael is the founder of The Social Media Examiner, the world’s largest social media resource. 

The Social Examiner provides its users with a hub of information ranging from comprehensive articles and expert interviews to original research and the news you need to improve your social media marketing. The Social Media Examiner also has a weekly 45-minutes podcast and talk show where you can discover the week’s top news in social media, hosted by Michael himself, where they bring in the experts to weigh the impact of the latest industry news on marketers.

LinkedIn: @stelzner 

Check out his website here

Mark Schaefer

Mark Schaffer is among the world’s most recognized social media experts, being he was the seventh-most mentioned person by CMO’s on Twitter and of the top 10 most retweeted marketing authorities in 2017. As well as helped several global brands like Adidas, J&J, Dell, AT&T, U.S. Air Force, and more!

You can find his name in libraries worldwide with his seven best-selling books: Social Media Explained, Return On Influence, Born to Blog, The Content Code, The Tao of Twitter (four editions), KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age, and Marketing Rebellion: The Most Human Company Wins. Check out The Marketing Companion, one of the top 10 marketing podcasts, co-hosted by Mark Schaffer.

LinkedIn: @markwschaefer

Twitter: @markwschaefer 

Check out his website here!

Mari Smith

Known as THE premier Facebook marketing expert, or the “Queen of Facebook.” You may have heard her quote, “Content is king, but engagement is queen and she rules the house.”

Forbes named Mari Smith the Top Social Media Influencer, describing her as “… the preeminent Facebook expert. Even Facebook asks for her help.” 

On top of that, Facebook recognized her as a partner and hired her to lead the Boost Your Business series of live events across the US. Author of her book, The New Relationship Marketing, Mari outlines her proven tactics to help you develop and optimize your social media presence. You can catch helpful bits of marketing information from Mari Smith when you join one of her live Facebook broadcasts or check out her website chock full of useful avenues to suit your social needs.


Facebook: @marismith

LinkedIn: @marismith

Check out her website here!

Ann Handley

She was cited by Forbes as the most influential woman in social media, and as one of the top 20 women bloggers, Ann Handley is one of the veterans of the marketing industry with 25 years of experience.

Ann is the Chief Content Officer at MarketingProfs, a company aimed at training marketers and helping them develop the skill sets they need to drive their businesses to success. If you need a go-to when it comes to helping you create effective content, Ann Handley’s Wall Street Journal bestseller Everybody Writes is a great guide to creating content that attracts and retains customers.

LinkedIn: @annhandley

Check out her website here

Neal Schaffer

Neal Schaffer is a leading social media strategist and named by Forbes as Top 50 Social Media Power Influencer two years in a row. Neal wrote a one-stop guide to social media marketing strategies, Maximize Your Social, and just published a book last March, The Age of Influence as a definitive guide to influencer marketing strategies. 

You can also check out his present-day views on all things social and digital in his podcast called Maximize Your Social Influence. Where he’s been helping marketers and business owners better leverage their social media marketing since 2013.

LinkedIn: @nealschaffer

Check out his website here!

Jessika Phillips

Jessika Phillips founded the NOW Marketing Group that’s a recognized Forbes agency partner who works with over 100 clients across the U.S. In 2018, she was selected as one of the top 12 global rising stars on Social Media to Watch and woman-owned business of the year. Jessika developed membership sites that provide curriculum and resources to entrepreneurs and business owners to help them succeed in their business strategies, named Magnet Marketers The Relationship Marketing System.

Magnet Marketers has turned to host one of the largest social media Midwest conferences—Social Media Week Lima. And you can catch Jessika on her weekly videocast presented by Magnet Marketers that’s become a growing library of video instruction.

LinkedIn: @jessikaphillips

Check out her website here!

Marsha Collier

Known as the guru of e-commerce and customer service, Marsha Collier has appeared on the Today Show, CBS Morning, The View, and more. She’s the author of the Ultimate Online Service Guide and has written over 40 books in the “for Dummies” series on the best strategies for eBay, Twitter, Facebook, and social media. Marsha also hosted PBS’s most successful pledge programs with her TV show, Make Your Fortune Online.

LinkedIn: @marshacollier

Check out her website here

Madalyn Sklar

Madalyn Sklar is a true Rockstar when it comes to Twitter with the tattoos to prove it. She’s been a speaker at Social Media Marketing World for the past five years and was among the first to start social networking. 

Madalyn founded GoGirlsMusic back in 1996, which grew to become the oldest and largest online community of female musicians. Basically, starting social networking online before it ever really became a thing. Listen in on the podcast she co-hosts, Communities that Convert, that is aimed to guide businesses towards growing and nurturing their online communities. Madalyn also hosts live #TwitterSmarter Twitter chat to connect, learn, and share Twitter tips.

LinkedIn: @madalynsklar

Twitter: @MadalynSklar

Check out her website here!

Viveka von Rosen

Viveka von Rosen is a leading social media expert who is specialized in helping B2B companies with their social outreach. She’s the co-founder of Vengresso, the world’s largest full-spectrum social-selling provider. If you’re in need of a LinkedIn expert to shadow, Viveka von Rosen is known as the @LinkedInExpert

Viveka gives an insight to her social media strategies by providing a step-by-step guide to succeed on building your social network and generate leads, drive website traffic, and build brand awareness with LinkedIn in her two best-selling books, LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand.

LinkedIn: @linkedinexpert 

Check out her website here!

Rand Fishkin

Recognized by Businessweek as among the 30 best tech entrepreneurs under 30, Rand Fishkin is a leading influencer in the marketing industry. After founding Moz, a software company that creates tools to make SEO, inbound marketing, and content marketing easier, Rand left to form a new company whose goal is to help ease the burden of market research and put audience intelligence at every marketer’s fingertips, called SparkToro.

If you’re looking for an SEO or UX-focused approach, Rand’s Whiteboard Friday video series that he started with Moz retains as one of the best resources for SEO. You can also take a look at his books on SEO tactics, The Art Of SEO and Inbound Marketing and SEO: Insights from the Moz Blog.

LinkedIn: @randfishkin 

Conclusion & Bonus!

Businesses are constantly coming up with new, engaging ways to connect and communicate with their audience. The trends of social media are much like a revolving door, making it difficult to pinpoint the right strategic approach for your unique business. Taking advantage of all the resources and advice given by these top social media experts is definitely a good first step in the right direction. Anyone of these leading influencers would be a great professional to shadow and learn from.

However, if you’re looking for social media marketing right now, these professionals might be hard to reach (or too costly.) Lucky for you, Helianthus Advising is here to help you! We follow all the best experts, keep up to date on changing trends, and come to the table with years of experience. We’d love to offer you a free consultation to get started growing your business today!

Also, follow us on social media! We have Facebook, Twitter (via our founder Ashley,) LinkedIn, Instagram, Pinterest, YouTube, and Google My Business.