One of the things that shock new business owners the most is the effectiveness of email marketing. This fact is especially true for younger business owners who might not use email much themselves. Yet, it remains true that for every $1 spent on email marketing, you get on average over $30 in return. 

So, the question is, why does email marketing still work? More so – how does it work? Also, can it work for you? Let’s get started.

Why is Email Marketing Effective?

Email marketing is the oldest form of digital marketing. Yet, even with age, it’s still the most effective as far as pure monetary ROI is concerned. It’s the fastest way to reach very interested parties and existing customers with new deals and news that encourage brand loyalty and further spending. 


Simply put, each person who gets an email wanted an email from you specifically. Unlike social media, where they might like your brand, people who receive your emails are likely actively looking to stay informed and up to date with news and deals right from you. 

In addition, they’re more likely to see your emails than your social media posts. Social media algorithms make it harder for pages to have their content viewed by everyone who follows them. Yet, every single person on your email list will get your email right to their inbox.

How Does Email Marketing Work?

To begin, you need people to sign up for your newsletters. This could mean posting about your newsletter on social media, adding an opt-in to your website, or getting people to give you their emails in person. Once they’ve been added to your CRM system, you can begin to segment them and add them to various email marketing campaigns. 

This could be a weekly sales letter, a monthly newsletter, a welcome series, or a sales funnel. After each email blast, you’ll get analytics that show the open rate, click-through rate, and more. These will be vital in showing you how your emails are doing, how much money is being made, and how you can improve them further.

Can Email Marketing Work For You?

Email marketing works for almost every business and industry. The effectiveness will depend on whether you need to send weekly emails about sales or monthly emails, updating your potential and past customers. 

For example, in real estate, a monthly newsletter will likely be all you need. This could include information on your brokerage, events in the local community, and any new homes you’ve listed or sold. On the other hand, a CPG brand might want to send weekly emails that talk about current sales and new products.

Overall, email marketing is something that any brand or business can take advantage of in their digital marketing strategy. Helianthus Advising is here to help you succeed in email marketing through the creation of weekly or monthly newsletters, the reading of analytics, and even the creation of welcome series. Get in touch with us today!