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Marketing Consultation Services2020-08-19T15:05:07+00:00

Marketing Consultation Services

A marketing consultant is a dedicated marketing expert who knows how to use a detailed marketing strategy to grow your business. They have an in-depth knowledge of analysis, customer experience, consumer patterns, and lead generation.

In a marketing consultation, you meet with an expert consultant who can guide you on how to best serve your target audience. They will also have the knowledge of all the best tips and tricks of the trade to enhance the success of your marketing campaigns and show you how to measure and track your progress. They’ll also be up to date on the most effective techniques in the current economy.

Digital marketing a huge field and it’s important to find the best marketing fit for your organization. A marketing firm that has experience in your industry will know the common marketing practices and methods within it and that will be essential to your success.

Your Next Marketing Consultant

Online Marketing

An increasing number of small business owners are realizing the importance of digital marketing today. Buyer behaviors have changed and the traditional billboard ads, TV commercials, and direct-mail pamphlets are no longer effective.

Online marketing, however, is much more than just hopping on social media. A marketing consultant will help you navigate the highly complex process that has a lot of constantly moving and evolving parts.

Marketing Education

Successful marketing relies on tools and technology. We can help you and your team learn how to wield these tools in your strategy to get the best results for your business. We can also recommend better software that will improve your efficiency, awareness, and outcomes.

Truly, a marketing consultant can act as an extension of your marketing team. They fill in knowledge gaps, lend specialized expertise to your efforts and help you to track your campaigns.

Marketing Plan

As marketing becomes more complex and more expensive, it’s critical that you have an effective strategy and plan for implementation.

We can talk about the types of marketing you’re doing, what’s working and what’s not, and how we can help you reach your goals. We’ll get to the heart of what makes you different and then map out an extensively detailed strategy to help you stand out from the competition and reach new customers.

Benefits Of Hiring a Marketing Agency for Consultations

While the benefits of hiring a marketing consultant or marketing team can be numerous, the biggest advantage is access to their extensive marketing knowledge and expert skills.

Your consultant has spent years in the field and has specialized skills and expertise. They provide an external viewpoint to internal business challenges and can prompt a new perspective on customers and your current marketing strategies. Having a marketing consultant can also allow a business to focus on product development and overall operations instead of the consuming task of digital marketing.

Marketing Consulting
Marketing Analytics Are Useful Photo

Measure Your Marketing Efforts

Your key success factors will influence your marketing choices. When implemented correctly they can create an abundance of sales, a recognizable brand and engaging relationships with your customers. 

Above all, keeping track of how your customers respond to your marketing campaigns will show you if you have an effective strategy and are bringing value to your customers. Strong sales are an easy way to measure your success, but you can also track customer retention, customer reactions to certain campaigns, social sentiment towards your brand and media coverage. If all of those smaller factors are increasing you should see an increase in sales as well.

Results

It’s one thing to mention jargin and keywords. It’s another to talk about the results you can expect from the work we’ll do for you. On average, after three months, here’s what you can expect.

25%

Increase in Organization

50%

Increase in Goal Optimization

80%

Better Time Usage

100%

Success Rate

Marketing Consulting Packages

Time to answer the important questions…

What do I get and at what cost?

Marketing Package Details

Startup: Days 0 – 3

When the contract is signed, Helianthus Advising will begin by setting up all the files needed to complete and deliver the work. In addition, we will conduct a total audit of your digital marketing presence to prepare personalized recommendations and guides for the five sessions.

Social Media Marketing Basics: Session One

Start your consulting off right with a complete overview of your current online presence. Learn what social media accounts would be best, how to set them up, what posting schedule is optimal, and what types of posts get the most interaction. In addition, we will show you suggested posting times based on industry as well as how to monitor engagement and analytics to improve further. The session will end with a Q&A based on what you know and what you’ve learned. 

Email Marketing Basics: Session Two

In the second session, learn about your options for email marketing and their pros, cons, and costs. After choosing your platform, learn how to set up a profile, and get your onboarding emails ready. We’ll also go over optimal newsletter length, frequency, and layout. Finish the session with a lesson on email analytics and a Q&A based. 

Content Writing Basics: Session Three

Start this session with a custom created editorial calendar based on your needs and business. Next, we’ll go over SEO writing basics, how to choose topics to write about, content length, metadata, photos, and sharing to social media and email. In the end, we’ll look at a few starting topics as well as how to monitor your website’s rank and organic reach. As always, end the session with a Q&A.

Public Relations Basics: Session Four

In the last “set” session, we’ll go over how to get outside press for your business. This includes guest posting, interviews, podcasts, press releases, and more. We’ll go over how to create and send a pitch as well as what tools you can use to find opportunities. A brief dive into LinkedIn and Facebook Groups will give you a head start on public speaking and podcast placement. In the end, we’ll have a final Q&A and decide what you’d like to discuss in more detail in your last session. 

“Your Choice” Session: Session Five

In the final session, we’ll talk about what you want to know more about. This could be diving deeper into social media or going briefly into website creation. In any case, we’ll decide the topic during session four, and Ashley will come to the table with guides and an outline of topics. In the end, a final Q&A where you can ask about anything we’ve gone over during the five sessions. 

Startup: Days 0 – 3

When the contract is signed, Helianthus Advising will begin by setting up all the files needed to complete and deliver the work. In addition, we will conduct a total audit of your social media presence to prepare personalized recommendations and guides for the five sessions.

Social Media Programs & Accounts: Session One

Start your consulting off right with a complete overview of your current social media presence. Learn what social media accounts would be best, how to set them up, and what programs can assist you with social media marketing. Obtain your custom social media content calendar and learn how to maximize its usefulness based on your marketing department’s setup (even if that’s only you!)

Social Media Content Creation: Session Two

In the second session, we’ll go into how to create content for social media. We’ll dive into graphic programs, branding, voice, theme, and more. Posting schedule will be discussed as well as the types of content you can post and why sales posts shouldn’t be used often. We’ll use your social media content calendar to draft the basics for two weeks worth of social media content. 

Social Media Analytics & Scheduling: Session Three

With your accounts set up and posts ready, session three will dive into how to schedule posts, monitor them, improve upon them, engage with others, and check results. When looking at each account, we’ll look at optimal posting time as well as how much engagement you should be taking on with each platform. In the end, we’ll go over analytics based on your chosen program and learn why (and how) analytics can be used to enhance your content creation further.

Paid Social Media Basics: Session Four

In the last “set” session, we’ll go over the basics of paid social media. Though this will eventually be its own deep-dive, even those looking at growing organically should understand the basics of paid social media. As a pay-to-win game, you’ll have the option to boost posts and create ads through any social media platform you choose. While some are more effective than others, any can be leveraged to reach new potential clients. 

“Your Choice” Session: Session Five

In the final session, we’ll talk about what you want to know more about. This could be diving deeper into the types of social media posts or going briefly into the details of video creation. In any case, we’ll decide the topic during session four, and Ashley will come to the table with guides and an outline of topics. In the end, a final Q&A where you can ask about anything we’ve gone over during the five sessions. 

Startup: Days 0 – 3

When the contract is signed, Helianthus Advising will begin by setting up all the files needed to complete and deliver the work. In addition, we will conduct a total audit of your digital presence to prepare personalized recommendations and guides for the five sessions.

Email Programs & Accounts: Session One

Start your consulting off right with a complete overview of your current digital presence. Learn about the various email marketing programs you have to choose from, their pros, their cons, and their cost. A recommendation will be given based on your business and needs. Following the decision, we’ll learn how to set up the account and what information you’ll need. In the end, a custom email marketing content calendar will be given to you for future sessions and your business.

Email Content Creation: Session Two

In the second session, we’ll go into how to create content for your email marketing campaigns. We’ll dive into graphic programs, branding, voice, theme, and more. Newsletter schedule will be discussed as well as onboarding sequences and length of emails. We’ll use your email marketing content calendar, Google Docs, and your chosen email marketing programs to draft the first newsletter and outline the onboarding series. 

Email Analytics & Scheduling: Session Three

With your accounts set up and an email ready, session three will dive into how to schedule emails, monitor them, improve upon them, email the highly engaged, and check results. When looking at newsletters, we’ll look at optimal sending time as well as expected open and click-through rates for your industry. In the end, we’ll go over analytics based on your chosen program and learn why (and how) analytics can be used to enhance your content creation further.

Obtaining a Subscriber Base: Session Four

In the last “set” session, we’ll go over the basics of obtaining subscribers. We’ll dive into organic social media, paid social media, website subscriber forms, trade shows, and networking events. We’ll also outline why “buying a list” is the worst way to obtain email subscribers and the basics of email marketing laws. We’ll end this session with a Q&A and decide on session five’s topic.

“Your Choice” Session: Session Five

In the final session, we’ll talk about what you want to know more about. This could be diving deeper into the types of emails or going briefly into the details of legally gathering emails during an event. In any case, we’ll decide the topic during session four, and Ashley will come to the table with guides and an outline of topics. In the end, a final Q&A where you can ask about anything we’ve gone over during the five sessions. 

Startup: Days 0 – 3

When the contract is signed, Helianthus Advising will begin by setting up all the files needed to complete and deliver the work. In addition, we will conduct a total audit of your website presence to prepare personalized recommendations and guides for the five sessions.

Content Writing Programs & Accounts: Session One

Start your consulting off right with a complete overview of your current website presence. Learn about the various content writing and SEO programs you have to choose from, their pros, their cons, and their cost. A recommendation will be given based on your business and needs. Following the decision, we’ll learn how to set up the account and what information you’ll need. In the end, a custom content calendar will be given to you for future sessions and your business.

Content Writing Content Creation: Session Two

In the second session, we’ll go into how to create content topics based on your products and services. We’ll dive into content length, keywords, branding, voice, theme, and more. Posting schedule will be discussed as well as the use of evergreen content. We’ll use your content calendar, Google Docs, and your chosen programs to draft an outline of the first piece of content. 

Content Writing Analytics & Scheduling: Session Three

With your accounts set up and a piece of content ready, session three will dive into how to schedule posts, monitor them, improve upon them, and check results. When looking at the website, we’ll look at optimal posting time as well as how to use metadata, categories, and tags. In the end, we’ll go over analytics based on your chosen program and learn why (and how) analytics can be used to enhance your content creation further.

Brief Overview – Upgrading Your Website: Session Four

In the last “set” session, we’ll go over the basics of upgrading a website. In many cases, the addition of an SEO optimized blog lets you know it’s time for a website upgrade. We’ll dive into main and secondary pages, page content length, SEO, layout, and metadata. We’ll also outline why you should have both email marketing, social media marketing, and Google Analytics set up through your page. We’ll end this session with a Q&A and decide on session five’s topic.

“Your Choice” Session: Session Five

In the final session, we’ll talk about what you want to know more about. This could be diving deeper into the types of blog posts or going briefly into the details of finding new keywords to rank for. In any case, we’ll decide the topic during session four, and Ashley will come to the table with guides and an outline of topics. In the end, a final Q&A where you can ask about anything we’ve gone over during the five sessions. 

Startup: Days 0 – 3

When the contract is signed, Helianthus Advising will begin by setting up all the files needed to complete and deliver the work. In addition, we will conduct a total audit of your digital presence to prepare personalized recommendations and guides for the five sessions.

PR Programs & Accounts: Session One

Start your consulting off right with a complete overview of your current digital presence. Learn about the various PR programs you have to choose from, their pros, their cons, and their cost. A recommendation will be given based on your business and needs. Following the decision, we’ll learn how to set up the accounts and what information you’ll need. In the end, a custom PR content calendar & tracking sheet will be given to you for future sessions and your business if needed.

PR Content Creation & Pitching: Session Two

In the second session, we’ll go into how to create guest posting topics based on your products and services. We’ll also look at having a podcast pitch sheet, choosing speaking topics, and how to prove you’re a subject expert. We’ll dive into content length, keywords, branding, voice, theme, and more. How to reach out to podcasts will be discussed as well as the use of evergreen content as topic ideas and backlinks. We’ll use your content calendar, Google Docs, and your chosen programs to draft an outline of the first pitch.

PR Analytics & Outreach: Session Three

With your accounts set up and a pitch ready, session three will dive into how to send pitches, follow up, schedule talks, create a podcast recording space, and utilize your network to gain more press. When looking at an individual pitch, we’ll look at optimal subjects, keywords, and websites. In the end, we’ll go over how to monitor resulting analytics and learn why (and how) analytics can be used to enhance your content creation further.

Brief Overview – Public Speaking as PR: Session Four

In the last “set” session, we’ll go over the basics of utilizing public speaking as a form of press for your business. Much like press releases or podcast placement, we’ll go over the placement process, how to pitch yourself, and how to create a “flyer” you can use to get more speaking engagements. We’ll end this session with a Q&A and decide on session five’s topic.

“Your Choice” Session: Session Five

In the final session, we’ll talk about what you want to know more about. This could be diving deeper into the types of PR solutions or going briefly into the details of domain authority and Alexa rank when it comes to backlinks. In any case, we’ll decide the topic during session four, and Ashley will come to the table with guides and an outline of topics. In the end, a final Q&A where you can ask about anything we’ve gone over during the five sessions. 

Package Pricing

Digital Marketing Basics Five Session Package

$2000One-Time
  • Full Digital Presence Audit (Presentation)
  • Session One: Social Media Marketing Basics
  • Session Two: Email Marketing Basics
  • Session Three: Content Writing Basics
  • Session Four: Public Relations Basics
  • Session Five: “Your Choice” Session
  • Guide: Helianthus Advising’s Social Media Basics
  • Guide: Email Marketing for [B2B/B2C]
  • Freebie: Custom Reusable Content Calendar
  • Worksheet: Crafting the Perfect Pitch
  • Guide: Reaching Out to Podcasts

Deep-Dive Five Session Package

$2000One-Time
  • Full Digital Presence Audit (Presenation)
  • Session One: Accounts & Programs
  • Session Two: Crafting Content
  • Session Three: Scheduling & Analytics
  • Session Four: Deep-Dive Specific Session
  • Session Five: Your Choice Session
  • Custom Chosen Guides Based on Your Deep-Dive
  • Custom Chosen Graphics Based on Your Deep-Dive
  • Custom Chosen Worksheets Based on Your Deep-Dive

Trusted by Companies Big & Small

Ashley has incredible talent. She writes well, is readily available, and communicates efficiently. I hope to work with her well into the future. She has great work ethic and completes quality work.

Ashley was a pleasure to work with! An absolute star!

Kylie Ralston, KR Human Resources

Thanks for being so detailed and thorough.

Looking for Our Services?

Social Media Marketing

Learn how your social media can grow and benefit your marketing strategies.

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Email Marketing

See the benefits of one of the most successful marketing techniques in business. 

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Content Marketing

Any marketing consultant will tell you content marketing is one of the cornerstones of marketing strategy.

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