Search Engine Marketing Services2021-01-07T17:48:38+00:00

Search Engine Marketing Services

Helianthus Advising offers search engine marketing services (SEM) to small and medium businesses in need of a digital boost. Our search engine optimization (SEO) and pay-per-click ads (PPC) are perfect for both long-term and short-term business strategies, no matter your industry. 

Enhance your website, improve link building, or take your PPC campaigns to the next level with our search engine marketing experts. We work together to ensure that your website has everything it needs to rank higher. We supply essential metadata and magnify your Google Adwords account, both important SEM strategies. At Helianthus Advising, we work hard so that your target market is marching straight to your website.

Your Next Search Engine Marketing Agency

Search Engine Marketing

Search engine marketing is a huge world of opportunity for your brand’s online presence. Rather than simply rely on social media or word-of-mouth, your brand can take charge of the internet and get to the top of Google. While there are many subtypes of SEM, two stand out the most – the two we focus our services on.

 Within SEM, SEO and PPC are the main functions that exist to increase your business search ranking. One is free (organic), and the other is paid (nonorganic.) Why? One produces fast results, and one results in long term results. As it turns out, both the tortoise and the hare have a purpose here.

Search Engine Optimization

Search engine optimization, also known as SEO, is how you get to that coveted first space on Google. Create, fix, and improve anchor text, meta tags, meta descriptions, and website text to improve your Google rank factors (what makes Google put you on the first page.)

We’ll help ensure you have a mobile-friendly web page that has all the factors it needs to create an excellent user experience – ensuring when a user finds you, they stick around. Not just that, but if you merge SEM services with our content creation services, we can keep your SEO checked with weekly or even daily blogs and site content.


When you use Google to search for “social media marketing” or “search engine marketing,” you’ll have two types of results. The top few are pay-per-click (PPC) results. They’ve paid for their link to be displayed at the very top, above everything else. (AKA Google Ads) Under those are the regular results – powered by SEO. PPC advertising focuses on reaching and improving.

 Using the best keywords and focusing on the target market that you need, we’ll create the perfect advertisement to ensure that each time your target market searches for a specific keyword, they’re shown your website as an option. This results in almost immediate results that last as long as you can add money to the advertisement.

Benefits Of Running Search Engine Campaigns

Search Engine Marketing, Search Engine Optimization, and Pay-per-Click all have one major thing in common. Running these types of campaigns gets you where your customers are… on the first page of the search results. Organic takes longer and paid stops faster; however, they both result in scores more conversions and clients.

Leverage the power of Google and Bing with SEO, SEM, and PPC. Together, we’ll come up with a plan that takes your budget and the needs of your business in mind. It might be a slow SEO game with a single blog post a month. On the other hand, we could offer a complete website revamp with paid marketing and multiple blogs a week. In either case, your business will see nothing but increased RIO and higher rankings on your chosen keywords.

search engine marketing services

Measure Your Search Engine Marketing Success

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) have many things in common. Including the need for detailed reports. Without proof on paper, how do you know your hard-earned money is going to the right place?

Helianthus Advising offers detailed analytics for each service we provide. When you work with our team on either SEM, SEO, or PPC, you will be provided with detailed monthly reports on what’s improved. See your higher click through rates, quality score, and retention rate, among other important factors! 

In addition, you’ll get weekly emails with what we’ve been working on and what we will be working on in the future. Know your money is being spent correctly with results showing your organic and paid search result growth.


It’s one thing to mention jargon and keywords. It’s another to talk about the results you can expect from the work we’ll do for you. On average, after three months, here’s what you can expect.


More Organic Leads


Increase in ROI


More Reach


Success Rate

Social Media Marketing Services

Learn about how we can help you grow your social profiles and give your business the push it needs. 

Read more

Content Creation

Get the blog posts and graphics you need to help you rank higher and get new customers. 

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Learn the skills you need or teach those around you how to take charge and improve your business results.

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Contact Us

If you want to get started with reaching your business goals, then let’s get in touch. 

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Trusted by Companies Big & Small

Ashley has incredible talent. She writes well, is readily available, and communicates efficiently. I hope to work with her well into the future. She has great work ethic and completes quality work.

Ashley was a pleasure to work with! An absolute star!

Kylie Ralston, KR Human Resources

Thanks for being so detailed and thorough.

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