While working as a freelancer/contractor for Dr. Rissy’s Writing & Marketing, Helianthus Advising (via Ashley Madden – founder), worked as the Marketing Manager for Amston Tool Co. Amston was a company that focused on making safety equipment for construction workers and scientists. Examples of their products include safety helmets and safety glasses.
While they predominantly service the construction industry, Dr. Rissy’s Writign & Marketing was hired to help them brand into new markets, like DIY hobbyists and students. Ashley was charged with overseeing a team that directly manages the social media accounts from graphic creation to posting and analytics each month.
As an account launched from scratch, Amson saw its social media presence go from zero on Facebook, Twitter, and Linkedin to over 1,700 followers across all platforms. Regular engagement and steady growth proved that people outside of construction were interested in the products they had.