Helianthus Advising served as a social media marketing agency and email marketing agency for Del Mar Designs, a business that offers fans and lighting to construction businesses, architecture businesses, and traditional consumers. With extensive experience in the construction industry, we have a deep understanding of the clientele that Del Mar looks for when applying marketing solutions. Throughout 2020, we crafted engaging monthly newsletters and social media posts for five accounts.
Del Mar Designs isn’t focused on the number of followers or engagement rate. Instead, the company emphasizes direct conversions to sales. This means Helianthus Advising focuses on promoting sales and backlinks to the site rather than creating content traditionally attributed to making an account grow in followers. Similarly, their email marketing — a monthly newsletter — strived to increase sales rather than click or open rates. However, changes in their store made direct tracking harder after the March newsletter.
Helianthus Advising created between one post a month and three posts a week for Facebook, Instagram, Twitter, Google My Business, and Pinterest, as well as one email per month for the Del Mar Designs team. Working together, their team provided product graphics and graphics for upcoming sales and coupons while Helianthus Adivisng marketers posted to an Editorial Calendar and waited for approval from Del Mar. Once approved, we scheduled the posts and monitored results, striving to build upon our successes in the next posting rounds. Please look below to see the growth we helped their site achieve, plus examples of posts and emails.