Project Description

Edward’s Oil

The Details

For this project, Helianthus Advising created a website for Edward’s Oil. The business produces cold-pressed canola oil in Australia. They needed an SEO-optimized website in Australian English that educated buyers about their oil’s quality and benefits. 

Helianthus Advising’s main goal for this project was to create the website’s layout and text from the ground up. We worked within a tight deadline of about one month to accommodate Edward’s Oil’s sales in Woolworths. To achieve this goal, Ashley Madden, the founder of Helianthus Advising, utilized tools like SEMrush, Grammarly, and Squarespace.

Within a few days, Ashley produced the base layout for all website pages, and, two weeks later, uploaded all content. Edward’s Oil utilized stock photographs for imagery, as well as photos of the oils. Ashley used competitor websites to determine where to start and how to improve. At the end of the project, Edward’s Oil still had some last-minute details to complete, such as designing matching graphs. However, in terms of the general website work completed by Helianthus Advising, all was a success, under budget, and within the allotted timeframe. 

Edward's Oil - Website Creation

Full Website Completion for Edward’s Oil.


Main Goal: Plan the layout, write the copy, and obtain imagery for a Squarespace website.


Ashley Madden: Project Manager, Copy Writer

This client was prior to Helianthus Advising’s innovative “pod” system.

A Further Look