Happy Eco is a sustainable consumer-product-goods business that produces earth-friendly personal hygiene products, such as bamboo toothbrushes and tooth floss. Initially, we were hired to edit and create copy for an email campaign. However, after completing this project, Happy Eco asked Helianthus Advising to begin writing twice-monthly blogs with search engine optimization in mind. The goal was to rank the new site and obtain organic reach and sales.
Helianthus Advising managed topic creation, research, writing, and editing for each blog. We created four blogs during the initial contract and saw ranking for long-tail keywords on Google which increased the company’s organic reach. See below for published blogs. If you click on the photo, you can see the blog without leaving the site. However, clicking the link will take you to the live blog.