Randy Tarpey, CPA, of Tarpey, Sickler & Associates, approached Helianthus Advising to assist with the launching and growth of his website, First Time Homebuyer Tax Credit. This business is just one of many small companies operated by Randy Tarpey. He requested Helianthus Advising’s services to complete a full website upgrade and an overhaul to two LinkedIn profiles. Once completed, we added content creation and digital marketing services in the form of blog writing and social media marketing.
Our project started in July of 2020 with website revisions. During this time, we completely upgraded Randy’s one-page website, creating a detailed, optimized, and aesthetically pleasing five-page site. Next, we audited and elevated two LinkedIn accounts: Randy’s profile and the profile of Miranda Silfee, the leader of this new business, First Time Homebuyer Tax Credit.
After all of the content upgrades, we launched our social media marketing and content writing campaigns. Utilizing engaging social media content, we post three times a week to Facebook, regularly pin to Pinterest, and offer three posts a week for Randy to utilize on his LinkedIn account. In addition, we produce one weekly blog post designed to give quality advice to prospective customers while also helping to boost the organic ranking of the newly launched website.