Project Description

MCC Tax Credits

The Details

Randy Tarpey, CPA, of Tarpey, Sickler & Associates, approached Helianthus Advising to assist with the launching and growth of his website, First Time Homebuyer Tax Credit. This business is just one of many small companies operated by Randy Tarpey. He requested Helianthus Advising’s services to complete a full website upgrade and an overhaul to two LinkedIn profiles. Once completed, we added content creation and digital marketing services in the form of blog writing and social media marketing.

Our project started in July of 2020 with website revisions. During this time, we completely upgraded Randy’s one-page website, creating a detailed, optimized, and aesthetically pleasing five-page site. Next, we audited and elevated two LinkedIn accounts: Randy’s profile and the profile of Miranda Silfee, the leader of this new business, First Time Homebuyer Tax Credit.

After all of the content upgrades, we launched our social media marketing and content writing campaigns. Utilizing engaging social media content, we post three times a week to Facebook, regularly pin to Pinterest, and offer three posts a week for Randy to utilize on his LinkedIn account. In addition, we produce one weekly blog post designed to give quality advice to prospective customers while also helping to boost the organic ranking of the newly launched website.

MCC Tax Credit Portfolio Cover
THE PROJECT

Complete Launch for First Time Homebuyer Tax Credit

THE TEAM

“Pod” Skyscrapers:

  • Annalena Wood: Social Media Marketing
  • Ash Merscher: Content Writing & Website Updates
  • Ashley Madden: LinkedIn Revisions & Project Management
THE OBJECTIVE

Goal One: Completely update the First Time Homebuyer Tax Credit website and the LinkedIn profiles of the two project leaders.

Goal Two: Utilize content creation to boost the organic reach of the site over the course of six or more months.

Goal Three: Utilize social media marketing to grow an online presence and further enhance the brand.

Website Revision

View Website

LinkedIn Revision

View Randy’s LinkedIn

Facebook Analytics

Started: August 1st, 2020

Last Update: August 20th, 2020

View Facebook Page

Pinterest Analytics

Started: August 1st, 2020

Last Update: August 20th, 2020

View Pinterest Page

Website Analytics

Started: August 1st, 2020

Last Update: August 20th, 2020

View Website

Completed Blog Posts

MCC Tax Credits - Blog - The Difference Between Tax Credits and Tax Deductions
The Difference Between Tax Credits and Tax Deductions
Tax Credits for First-Time Homebuyers
MCC Tax Credits - Blog - What is the MCC Tax Credit
What Is the MCC Tax Credit?
MCC Tax Credits - Blog - How first-time homebuyers can save upto 2000 per year
How First-Time Homebuyers Can Save Up To $2,000 Per Year
MCC Tax Credits - Blog - Five Ways the MCC Tax Credit Program Can Help You
Five Ways the MCC Tax Credit Program Can Help You
MCC Tax Credits - Blog - A guide to tax credits
A Guide to Tax Credits
MCC Tax Credits - Blog - How to apply for the MCC Tac Certificate
How to Apply for the Mortgage Tax Credit Certificate
MCC Tax Credits - Blog - How to claim your MCC tax credit on your tax return
How to Claim the MCC Tax Credit on Your Tax Return
MCC Tax Credits - Blog - Five benefits of accounting firms
Five Benefits of Accounting Firms
MCC Tax Credits - Blog - How to save money as first time home buyers
How to Save Money as First-Time Homebuyers
What is the Mortgage Tax Credit Certificate?
Who is Eligible for the MCC Tax Credit Program?
MCC Tax Credits - Blog - When and Why
When and Why: Using a CPA for Your Taxes