Project Description


The Details

Over the summer of 2020, Helianthus Advising created a website and online fundraising campaign for a unique and innovative product called Sequre. As a chic compact mirror featuring a hidden compartment perfect for storing a condom, Sequre strives to “empower women one condom at a time.” The founder of Sequre, Kadeen, aims to give women more control of their sexual experiences by providing them with a safe and secure way to protect themselves. Our job was to help her build a website and successful fundraiser, celebrating a large product launch at the end.

For the first two months, we focused on podcast placements, resulting in an average of three podcasts placements per month. Kadeen discussed her mission, goals, product, and area of expertise in front of broad yet targeted audiences. Meanwhile, Ashley Madden and Kadeen gathered product photos and organized videos for the website and online fundraising campaign.

In the final month, we created a simple Shopify sales site and a ready-to-launch fundraising page on Indiegogo. As a team, Helianthus Advising utilized our search engine optimization (SEO), content creation, public relations, and website creation skills. In the end, we presented and launched two well-crafted websites. To help Kadeen get off on the right foot and boost her SEO, we also provided four bonus blogs and various social media marketing materials.

Sequre Portfolio Cover

Website and Fundraiser Launch for Sequre


Main Goal: Create a website on Shopify and a fundraiser on Indiegogo.

Secondary Goal: Obtain PR podcast placements for Kadeen, Sequre’s founder.


“Pod” Skyscrapers: 

Annalena Wood: Podcast Placements

Ash Merscher: Content Writing & Web Development

Ashley Madden: Fundraising Consultant

Visit the Site

Client Testimonial:

Loved working with Ashley the owner. She is very detailed and patient, takes the time to explain things step by step. She is also very reasonable and affordable and quite flexible. Give her a call today!

~ Christina Grey, Founder





Completed Blog Posts

Sequre - Blog - Woment Can Carry Condoms Too
Empowerment: Women Can Carry Condoms, Too
Sequre - Blog - It’s 2020 Women Should Take Control of Their Sexual Experiences
It’s 2020: Women Should Take Control of Their Sexual Experiences
Sequre - Blog - Why Women Should Carry Condoms
Why Women Should Carry Condoms
Sequre - Blog - Three Ways To Boost Women’s Sexual Empowerment
Three Ways To Boost Women’s Sexual Empowerment